Car Dance Party Belgium for Toyota
The phenomenon that was Car Dance Party Belgium was not only a huge hit, but also gave Toyota a much bigger ROI on investment than they anticipated.
+ Choreography (lol)
+ Cannes Lions International Festival of Creativity Gold – Use of Mixed Media
+ Cannes Lions International Festival of Creativity Gold – Cars & Automotive Services
+ Eurobest – The European Advertising Festival – Silver – Cars & Automotive Services
+ Eurobest – The European Advertising Festival – Silver
+ Eurobest – The European Advertising Festival – Bronze
+ IAB MIXX Award
We received an email from Belgium one evening. Greg was on the other end, asking if we could come produce the Belgium version of Car Dance Party Moscow for Toyota. After a bit of hesitation and some due diligence research we did determine that Greg was real, Happiness-Brussels was real, and this email was real.
Two weeks later we found ourselves in Belgium scouting locations, growing an awful set of chops, and designing dance moves that only Belgians could appreciate.
Long story short…we had a multi-award winning production that took a country by storm in one glorious summer.
“I can’t tell you what it’s like to have to run around Belgium trying to produce a thing while wearing the bottom half of a 1980’s women’s ski suit, with mutton chops, a moustache, and a ridiculous gold chain. That happened.”
Mood & Inspiration.
Agency: Happiness-Brussels | Production Company: MEDIAPOP | Creative Director: Greg Titeca | Director: Erik Eldman | Producer: Ryan Northcott | Producer: Erik Eldman | Editor: Erik Eldman | Writers: Ryan Northcott, David Haysom | Special Thanks: Tom, Mo, Greg, Toyota.
Client: Toyota Belgium/Happiness Brussels
Date: August 13, 2013