Find Your True North
adidas x Wanderlust

Find Your True North

Wanderlust is a global movement, there to help you find your true north — to cultivate your best self. They create events, media, products, and experiences to guide you on your path toward a healthy and inspired life.

Producing

Directing

Editing

Cinematography

Brief

We were tasked to film two days for adidas, capturing the surprise Barre-goers were met with at Barre Body Studio in Calgary and the Wanderlust 108 festival at Fort Calgary.

It was a moving experience.

While we may not be the subject matter experts in yoga or Barre, we can appreciate the personal experience people have – journeys to self-improvement, connecting with something more meaningful, connecting with the collective, creating community, and on the surface getting a great workout for the body.

Joined by Kirsty Dunne, adidas global campaign ambassador, we documented the surprise to the massive soul enriching experience.

Director’s Quote

“It inspired me to see all of these people working towards something better. Better fitness, better wellness, better connection with the people in our community. You start to feel and believe that there is power in the collective. Places like Wanderlust and Barre Body Studio are not just providing a service or running an event, they are creating a lifestyle that only benefits the people who go.”

Mood & Inspiration

Credits

Production Company: MEDIAPOP Films | Agency: MKTG | Director: Ryan Northcott | Producer: Eric Giesbrecht, Ryan Northcott | Cinematographer: Ryan Northcott, Eric Giesbrecht | Production Assistant: Kaeleb Gartner | Photography: Mark Shannon | Editor: Ryan Northcott |  Special Thanks: adidas, Wanderlust, Barre Body Studio | Client: adidas x Wanderlust

The Film