As visual artists we needed to convey exactly how powerful video can be. So we tied those emotions to the way everyday things make us feel. The first thing that makes people react and take action is when something hits them emotionally. That may be having that first sip of coffee in the morning or cry-laughing, either way it makes us feel, and when we feel we are empowered to take action.
The goal was to show that our truths, those little things that happen everyday can make us take that all important action.
The fun part was enlisting our ideas of those small truths.