The blown out window. The noisy under-lit shadows. The weird angles that aren’t flattering. The dark circles under our eyes that aren’t from lack of sleep. These are just a few of the things that make us hate shooting video with our devices at home. “This looks like garbage” you think, “do I look like that?” You don’t, but the wrong conditions can make it look that way.
A few of our clients and friends have asked us how to improve the video they’re shooting at home for social media, blog posts, website content, and more. In the age of COVID-19 that’s turned our lives upside down, we think about video in a different way. Gone – temporarily – are the days when companies like ours would film a beautiful looking video with the right lighting, equipment, audio, and crew. The campy, underproduced video that we’re seeing right now is absolutely acceptable because everyone in the world is doing it right now and somehow we love it.
With our iPhones, Androids, and tablets we don’t get the dynamic range of a RED like we shoot on or the high data rate that makes professional production look and feel amazing. Video that comes out of these devices are highly compressed, but in our world today that will have to suffice.
While you probably don’t have access to the greatest and best, there are a few things you can do to make your at-home video production look the best it can.