Strategically, you can have both, but the quantity comes from having a plan when it comes to your shooting day and post-production plan. It means taking advantage of the shooting day(s) to maximize the video content you get and how it will be distributed throughout your social channels, websites, tv, or wherever you intend to push it out.
62% of consumers viewed a brand negatively when they used poor-quality video.
It’s completely natural to think that you can grab your iphone and shoot some video for your brand. While this works for Instagram stories, for example, where the lifespan of that video is only 24 hours, the negative impact grows when you’ve decided to use that as your primary source of brand video.
That’s not good.
Good quality video with a good brand story is a powerful tool and a great investment. The investment in high-quality production, rather than low quality quantity, last much longer. Let’s say you spent $20,000 on production – that investment will last you anywhere from 4-5 years, that quality video can be re-purposed on Instagram, Facebook, Twitter, etc. When broken down, your cost of video content is less than $400/month for a really strong stable of content that will produce results for years.