At MEDIAPOP Films, we’ve produced over 600 projects for clients across many different industries – we know what’s worked and what hasn’t. Having a seat at the table allows us to help marketing teams with content strategy and ideation. Instead of simply the people filming your content Production companies can be a valuable idea resource.
To stand out among the noise you have to produce video content that answers a question, solves a problem, captures imagination, generates buzz, inspires people to take action, and is high-quality in production value (this doesn’t always need to cost $$$). To succeed at these you need a great idea. It’s not enough to show off the product or highlight a service or just communicate a message there needs to be a narrative imperative attached to it. To achieve great ideas you need to do something different – even if it’s only a small – and to finally land on that amazing idea you need to be a bit of a rebel in your brainstorm. How?
Without risking your own corporate, business, or brand position there are ways – summed up perfectly by Sam Conniff in the book Be More Pirate…
1. Break a rule
Crucially, this should be a rule that shouldn’t exist in the first place – one that’s been executed with minimal thought and still somehow exists. See what happens… probably not much.
2. Start a mutiny
You need to put something in place of the rule you’ve just broken – and when you do this, recruit other people to follow you. Run your idea up the flagpole and start your own mutiny.
3. Be agile
Pirates weren’t successful because they relied on systems that slowed them down – they made their decisions quickly based on values and principles, making them dynamic and responsive.
4. Redistribute your own power
Pirates devolved power to the rest of the ship – the captain could be voted out at any moment. Make sure your decisions can be challenged by the juniors on your team, who might have creative ideas of their own.
Out of this Pirate rallying cry (which we understand can’t always be achieved) come some pretty great ideas for content, here are a few we like to use, this one from Google/YouTube: