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Canadian Fashion Xperience by espy
High fashion in the high mountains

Client

espy

Director

Ryan Northcott

Director of Photography

Ryan Northcott

Editor

Ryan Northcott

Agency

In-House

Year

2017

Producer

Eric Giesbrecht, Ryan Northcott

Special Thanks

espy is a clothing retailer in Calgary, AB that exclusively sells Canadian Designed goods. It is an organization dedicated to promoting Canadian Fashion worldwide with increased retail opportunities for Canadian brands, technology to connect retail buyers to brands, and education for the industry.

Get your style on in the Rockies

Watch the
espy Brand Film

01.

Strategy

Producing and creating this Brand Film for espy in Banff, Alberta, we needed to create a visual experience for the viewer. Yes, the store is beautiful, the clothes are gorgeous, but more importantly how does it make you feel to shop there and experience the Canadian Rockies while in them?

For us, it came down to a simple statement which was shared via text from Ryan to our producer Eric: You can have love, relationships, snowball fights, drink, eat amazing food, and see the most glorious surroundings because you bought clothes that make you feel good and look incredible at espy.

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