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Participate!
Car Dance Party Belgium
for Toyota

Client

Director

Erik Eldman

Director of Photography

Erik Eldman

Writers

David Haysom // Ryan Northcott

Agency

Country

Belgium

Producer/Creative

Ryan Northcott // Erik Eldman // David Haysom // Mo Oudaha // Gregory Titeca

Boris & Juri

In collaboration with Happiness Brussels, we produced the phenomenon that was Car Dance Party Belgium. Not only was it a huge hit, but also gave Toyota a 119% ROI on investment than they anticipated.


PARTICIPATE!

Cannes Lions International Festival of Creativity Gold - Use of Mixed Media
Cannes Lions International Festival of Creativity Gold – Cars & Automotive Services
Eurobest – The European Advertising Festival – Silver – Cars & Automotive Services
Eurobest – The European Advertising Festival – Silver
Eurobest – The European Advertising Festival – Bronze
IAB MIXX Award
Ryan Northcott David Haysom Boris Juri Car Dance Party Belgium

Here they are…
Boris & Juri in
Car Dance Party Belgium

01.

The Experience

We received an email from Belgium one evening. Greg was on the other end, asking if we could come produce the Belgium version of Car Dance Party Moscow for Toyota. After a bit of hesitation and some due diligence research we did determine that Greg was real, Happiness-Brussels was real, and this email was real.

Two weeks later we found ourselves in Belgium scouting locations, growing an awful set of chops, and designing dance moves that only Belgians could appreciate.

Long story short…we had a multi-award winning production that took a country by storm in one glorious summer.

Almost 3,000 Uploads of Car Dance Parties
Much Higher ROI
One Lucky Winner

02.

Quote

“I can’t tell you what it’s like to have to run around Belgium trying to produce a thing while wearing the bottom half of a 1980’s women’s ski suit, with mutton chops, a moustache, and a ridiculous gold chain. That happened.”

– Ryan Northcott – “Boris”

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