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don't start now music video
with perla coddington
An online drag performance for a good cause

Client

Perla Coddington // Elevate YVR

Director

Ryan Northcott

Director of Photography

Ryan Northcott

Editor

Ryan Northcott

Agency

In-House

Year

2020

Producer

Ryan Northcott // Paul Schneider

Music

Dua Lipa

During the COVID-19 pandemic everything has changed. For Drag performers like Perla Coddington, this means shifting to a different outlet for their performances. Director Ryan Northcott filmed this performance (socially distanced and wearing protective equipment) of Perla doing “Don’t Start Now” and “Levitate” by Dua Lipa. The video is part of Elevate YVR’s “LoveStream” – a live stream even to raise money for Action Against Hunger and the Drag Performers from across Canada.

OMG we can’t even with this

OMGOMGOMGOMG
OMGOMGOMG
OMG

01.

Strategy

Filming in these times is challenging, but luckily at MEDIAPOP we’re able to do so with our nimble approach to some projects. With the help of Twisted Element in Calgary, we had the venue to ourselves, disinfected all the camera equipment before and after, used long lenses to maintain social distance, and had one person filming – director Ryan Northcott.

60 Second
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