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Corridor of Connection
Art Mural Installation in East Victoria Park

Client

CMLC

Director

Ryan Northcott

Director of Photography

Ryan Northcott

Editor

Ryan Northcott

Agency

In-House

Year

2019

Producer

Eric Giesbrecht, Ryan Northcott

The temporary public art installation at the 4th Street SE Underpass that marks the literal and figurative connection between East Village and east Victoria Park, is now complete. The mural, created by renowned Calgary artist Michelle Hoogveld for CMLC, is a sprawling and beautiful piece as you make your way between Victoria Park and East Village with animals, plants, bikes, and of course…lips. It’s become a great place for Instagram photos and a beautiful backdrop to enjoy ice cream at Village Ice Cream nearby.

Play the word association game below

You’ve seen it on Instagram,
now see how it was made

01.

Strategy

Similar to the art installation on the 4th Street Underpass, we wanted a high energy look and feel with cinema verité camera movement and at the location rather than an interior interview set up.

 

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