Client
Director
Erik Eldman
Director of Photography
Erik Eldman
Writers
David Haysom // Ryan Northcott
Agency
Country
Belgium
Producer/Creative
Ryan Northcott // Erik Eldman // David Haysom // Mo Oudaha // Gregory Titeca
Boris & Juri
In collaboration with Happiness Brussels, we produced the phenomenon that was Car Dance Party Belgium. Not only was it a huge hit, but also gave Toyota a 119% ROI on investment than they anticipated.
PARTICIPATE!
01.
The Experience
We received an email from Belgium one evening. Greg was on the other end, asking if we could come produce the Belgium version of Car Dance Party Moscow for Toyota. After a bit of hesitation and some due diligence research we did determine that Greg was real, Happiness-Brussels was real, and this email was real.
Two weeks later we found ourselves in Belgium scouting locations, growing an awful set of chops, and designing dance moves that only Belgians could appreciate.
Long story short…we had a multi-award winning production that took a country by storm in one glorious summer.
02.
Quote
“I can’t tell you what it’s like to have to run around Belgium trying to produce a thing while wearing the bottom half of a 1980’s women’s ski suit, with mutton chops, a moustache, and a ridiculous gold chain. That happened.”
– Ryan Northcott – “Boris”