Cannes Lions International Festival of Creativity Gold – Cars & Automotive Services
Eurobest – The European Advertising Festival – Silver – Cars & Automotive Services
Eurobest – The European Advertising Festival – Silver
Eurobest – The European Advertising Festival – Bronze
IAB MIXX Award
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CREDITS
Production Company
MEDIAPOP Films
Director
Erik Eldman
Agency
Happiness Brussels
Client
Toyota Belgium
Writer
David Haysom // Ryan Northcott
Creative Producers
Greg Titeca // Mo Oudaha
Producer
Ryan Northcott
Producer
Erik Eldman
Boris & Juri
Ryan Northcott // David Haysom
BRIEF
In collaboration with Happiness Brussels, we produced the phenomenon that was Car Dance Party Belgium. Not only was it a huge hit, but also gave Toyota a 119% ROI on investment than they anticipated.
Belgium
Shot on RED
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We received an email from Belgium one evening. Greg was on the other end, asking if we could come produce the Belgium version of Car Dance Party Moscow for Toyota. After a bit of hesitation and some due diligence research we did determine that Greg was real, Happiness-Brussels was real, and this email was real.
Two weeks later we found ourselves in Belgium scouting locations, growing an awful set of chops, and designing dance moves that only Belgians could appreciate.
Long story short…we had a multi-award winning production that took a country by storm in one glorious summer.
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