Car Dance Party Belgium for Toyota
Car Dance Party Belgium
Starring
Ryan Northcott as Boris
David Haysom as Juri
David Haysom as Juri
Production Company
MEDIAPOP/FUDDYTV
Director
Erik Brown
Writers
Ryan Northcott & David Haysom
Director of Photography
Erik Brown
Producer
Ryan Northcott
Producer
David Haysom
Producer
Greg Titeca
Producer
Mo Ouhada
Editor
Ryan Northcott
Agency
Happiness Brussels
Awards
Gold – Use of Mixed Media
Cannes Lions International Festival of Creativity
Gold – Cars & Automotive Services
Cannes Lions International Festival of Creativity
Silver – Cars & Automotive Services
Eurobest – The European Advertising Festival
Silver
Eurobest – The European Advertising Festival
Bronze
Eurobest – The European Advertising Festival
IAB MIXX Award
Europe
PARTICIPATE!
In collaboration with Happiness Brussels, we produced the phenomenon that was Car Dance Party Belgium. Not only was it a huge hit, but also gave Toyota a 119% ROI on investment than they anticipated.
We received an email from Belgium one evening. Greg was on the other end, asking if we could come produce the Belgium version of Car Dance Party Moscow for Toyota. After a bit of hesitation and some due diligence research we did determine that Greg was real, Happiness-Brussels was real, and this email was real.
Two weeks later we found ourselves in Belgium scouting locations, growing an awful set of chops, and designing dance moves that only Belgians could appreciate.
Long story short…we had a multi-award winning production that took a country by storm in one glorious summer.
Campaign Behind the Scenes
The campaign captured the hearts and minds of Belgians becoming one of the most successful marketing campaigns at the time.
