Client
ProAll Manufacturing
Director
Ryan Northcott
Director of Photography
Ryan Northcott
Editor
Ryan Northcott
Agency
In-House
Year
2018-2019
Producer
Eric Giesbrecht, Ryan Northcott
Drone
Eric Giesbrecht
ProAll Manufacturing tagged Mediapop to film inside the ProAll facility in Olds, Alberta where concrete mixers come to life. A mix of industrial grit with modern technology made for fascinating videos of the manufacturing process and the people behind it.
Watching the sparks fly in sweet
slowmotion.
01.
Strategy
The goal was to show ProAll’s vast capabilities and how they manufacture their concrete mixers right here in Canada. With clients all over the world, the video had to be sharp and play to their construction clients. Moving the camera was important along with telling the manufacturing story as well as the people behind it.
